Alternative Marketing: Intensifying Your Brand Through Community Building (Turning Non-Profit Into Profit) If you aren't putting your community first, they are not putting you first in their minds when it's time to buy your product! Hear how a local Volkswagen dealership in the Panhandle of Texas overcame the Diesel Crises in 2015 by shifting their focus on the needs of their community & adapting to the trends that are not commonly associated with buying a car (this can work with any product). Learn why video is more important now than ever to reach any demographic.
David Meraz Biography David Meraz is the Director of Marketing & Public Relations for Street Volkswagen of Amarillo. He has lived in the Panhandle since he graduated from West Texas A&M University where he earned a degree in Advertising. David and his team are always looking for ways to stand out in ‘truck’ country and be a premier choice for individuals in the market for a new vehicle.
In 2016, Los Barrios de Amarillo and the Hispanic Chamber of Commerce named David “Hispanic Man of the Year,” making him the youngest recipient in history. David is also a recipient of the Amarillo Chamber’s “Top 20 Under 40” Award, WTAMU’s “Rising Star” Award, United Way’s “Loaned Executive of the Year” Award and AAF-Amarillo’s “Outstanding Member” Award.
When David isn’t at work, he spends his time running, working on his home, reading and listening to podcasts. He loves to travel and hopes to one day retire and move to Spain.